GCA Conference 2015

The Brave New World of Government Communications

13 – 15 May 2015, Amora Jamison Hotel, Sydney

The 2015 GCA conference covered a range of topics relating to corporate communications in the government sector. There was a combination of speakers and open forums, allowing learning and the sharing of ideas. 

Amazing presenters pitched at a number of career levels: post-graduate; career builder; consolidator and influencer – so there was something for everyone!

Download: GCA2015 CONFERENCE PROGRAM.                    Help us plan GCA2016 by giving your thoughts and feedback on this year’s event

Thanks again to our fabulous partners, whose support goes a long way to helping maintain the high calibre speakers and program, and to keeping our registration fees to a minimum.

Our Speakers’ Presentations

You will find the majority of our Speakers’ notes or slides attached to their profiles below – please take the time to provide feedback through the surveymonkey links.  Find out about the brave new world of Government communications./span>

Name
Organisation
Presentation
Title
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Felicity Gray

Felicity Gray

Nuffgang Australia
Thursday Plenary Speaker
Taking control of the online narrative. Blogger outreach is now a mainstay in the life of PR professionals and is increasingly valued as an important area of influence for brands. So why not governments and their publics? What are the insights of bloggers regarding working with PRs and how can we create a sustainable working relationship for the future?
More information on session and Felicity Grey
Kathy Jones

Kathy Jones

newDemocracy Foundation
Thursday Plenary Speaker
Democracy – why is it important? And what can we as communicators do about it? Currently electoral figures show that we’re suffering from a crisis of non-participation. At the last NSW local government elections, over 40% of NSW voters did not participate in the elections. A lack of interest can lead to instability and ultimately corruption in government. This is a powerful reminder of the increasing importance of ensuring we have a healthy democracy. Its our democracy that helps define us as well as governing us. As communications and engagement professionals, we have an important role to play in maintaining the legitimacy of our Australian Democractic system through our work.
More information on this session and Kathy Jones
Kathy’s presentation
Michelle Blicavs  CEO

Michelle Blicavs CEO

Michelle Blicavs IAP2
COOL TOOLS
Learn how Community and Stakeholder Engagement is changing. See the new IAP2 Community Engagement Model and Methods Matrix – see how this will help you select the right engagement tool for your next project.
Michelle’s Presentation
Neryl East

Neryl East

Neryl East Communications
Thursday Plenary Speaker
Gamechanger: Why council communicators need big EARS The Digital age offers complex opportunities – a key challenge is to rise above the day-to-day churn of information and truly understand what this game change means for all of us.
More information on this session and Neryl East
Neryl’s Presentation
Paula Giles CSBA

Paula Giles CSBA

CSBA – The Customer Service Specialists
Thursday Plenary Speaker
Reputation and Experience: the twin pillars of customer centric organisations. Communication professionals are often caught in the cross hairs of trying to build and sustain an agency’s reputation or to mitigate potential damage from a service failure or shortfall in the service delivery experience.
More Information on this session and Paula Giles
Paula’s Presentation
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Tracey Varley

Tracey Varley
Yarra Ranges Council
Concurrent Session 1a How measured is the communication approach in your organisation?
More Information on this session and Tracey Varley
Tracey’s Presentation
Nadine Crowley Comms & Co

Nadine Crowley

Nadine Crowley
Comms&Co
Concurrent Session 1b Building a multidisciplinary Marketing and Communications Team from scratch!? More Information on this session and Nadine Crowley Nadine’s Presentation
Llewellyn Rees

Llewellyn Rees

Llewellyn Rees
KJA
Concurrent Session 2a A Perfect Storm – what can local government do to address the erosion of their financial base and democratic licence?
More Information on this session and Llewellyn Rees
Llewellyn’s Presentation
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Steph Mellor

Steph Mellor
THINKSPACE
Concurrent Session 2b GovHack – shifting organisations
More Information on this session and Steph Mellor
Steph’s Presentation

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Angely Grecia
COOL TOOLS
Big brands, government departments and organisations all competing for share of influence alongside anyone with a Twitter handle. Angely shares insights into incorporating a social media intelligence platform into your communication programs.
Angely’s Presentation
Gerry McCusker

Gerry McCusker

EngageORM
Thursday Plenary Speaker
Social Media for Emergencies – immersion into a scenario using a social media crisis simulation platform and social content sharing hub.
More information on this session and Gerry McCusker
Gerry’s Presentation
Johnathan Champ

Johnathan Champ

Founder, Meaning Business
Friday Plenary Speaker
EVERYTHING changes: communication in the age of perpetual disruption. It is no longer enough to think that change is the new normal. Political, economic, social and technological shifts mean that there is never a stable ‘current state’ from where to communicate change. How do communicators navigate this disrupted world? What are the essential practices for communication to remain relevant when everyone is a ‘content creator’.
More information on this session and Jonathan Champ
Jonathan’s Presentation
Andres Puig

Andres Puig

The Civic Group
Friday Plenary Speaker
Show me the Money! Councils are increasingly taking on the role of advocate, rolling out campaigns to help secure federal and/or state government investment in the services, facilities and infrastructure their communities need (but are beyond the remit of councils to fund).
More information on this session and Andres Puig
Andres’ notes Andres’ Presentation

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Casey Aimer and Stuart Craigen
COOL TOOLS
Handy Digital Tools and Tips Casey will expose some digital tools and applications for communications professionals, bringing you up to speed on some really handy time and cost saving hacks.
Blaze’s Presentation
Chris Taylor

Chris Taylor

Chris Taylor
Shabbadu
Concurrent Session 3a Watch your tone. Find your voice
More Information on this session and Chris Taylor
Chris’ Presentation
David Pembroke

David Pembroke

David Pembroke
contentgroup
Concurrent Session 3b Content Marketing is a strategic business process
More Information on this session and David Pembroke
David’s Presentation
Matt Taylor

Matt Taylor

Matt Taylor
The Explainers
Concurrent Session 4a The Power of Video Content
More Information on this session and Matt Taylor
The Explainers’ Presentation
Corey Speers

Corey Speers

Corey Speers
Waratah-Wynyard & Circular Head Councils
Concurrent Session 4b Top 20 tips, tricks and takeaways
More Information on this session and Corey Speers
Corey’s Presentation
Matthew Gordon

Matthew Gordon

OurSay
Friday Plenary Speaker
What’s the Big Idea? A radical experiment of direct digital democracy. OurSay partnered with Hepburn Shire Council to gauge community priorities for a Council Plan – a strategic document outlining goals and strategies for the next four years. OurSay used a simple online voting mechanism, integrated with popular social media channels to crowd-source the ten big ideas for the council plan. Council committed that the top ten ideas developed through OurSay would inform the council plan. That’s right, we’ll say it again, Council committed that the top ten ideas developed through OurSay would inform the council plan. Key Results Over +10% of the rate base contributed in less than four weeks. A 20% increase in community satisfaction in the direction of council, and increases in satisfaction across advocacy, services and consultation.
More Information on this sesion and Matthew Gordon
Matthew’s Presentation